Your Privacy Choices

Williams-Sonoma respects your ability to control how your personal information is used for advertising and related data-sharing activities.

This page explains the privacy options that may be available to you based on your location and how to submit an opt-out request.

Personalized Advertising and Data Sharing

When you visit or interact with our website, we may collect information through cookies, pixels, tags, and similar technologies.

This information may include:

Pages and products you view
Items added to your shopping cart
Your interactions with advertisements
Browser and device information
Approximate location derived from your IP address
Cookie and advertising identifiers
Purchase or checkout activity

We may provide certain information to advertising, analytics, and technology partners so they can help us:

Measure the performance of advertisements
Understand how customers use our website
Create advertising audiences
Limit repeated advertisements
Display advertisements that may be more relevant to your interests

Additional information about these practices is available in our Privacy Policy.

Your Right to Opt Out

Some U.S. state privacy laws may classify certain advertising-related disclosures as:

A sale of personal information
Sharing of personal information
Targeted advertising
Cross-context behavioral advertising

Whether these definitions apply may depend on your state of residence, the technology used on our website, and the nature of the information involved.

Where applicable, you may request that we stop using or disclosing your personal information for these activities.

You will not be unlawfully denied products, charged a different price, or provided a lower level of service solely because you exercise an eligible privacy right.

Opt Out on This Browser

Selecting the opt-out control on this page will apply your preference to the browser and device you are currently using.

[Opt Out of Sale, Sharing, or Targeted Advertising]

After your request is submitted, non-essential advertising technologies covered by the request will be disabled or restricted where required and technically supported.

Your preference may need to be submitted again when you:

Use another browser
Visit from another device
Clear your browser cookies
Use a private or incognito browsing window
Reset your website privacy settings

Blocking advertising technologies does not necessarily prevent you from seeing advertisements. The advertisements you receive may simply be less personalized.

Apply the Request to Your Customer Account

You may also have the option to apply the opt-out request to a customer account associated with your email address.

To submit an account-level request:

Select the account opt-out checkbox shown on this page.
Enter the email address associated with your customer account or previous order.
Submit the privacy request.

[Apply My Choice to My Customer Account]

We may send a verification message or request additional information to confirm that the email address belongs to you.

Submitting an email address does not automatically create a customer account.

Global Privacy Control

Global Privacy Control, commonly known as GPC, is a browser or device signal that communicates a preference to opt out of certain uses or disclosures of personal information.

When our website receives a recognized GPC signal, we will process it as an opt-out request where required by applicable law and supported by our website technology.

A GPC preference generally applies only to the browser and device transmitting the signal.

When you are signed in to a recognized customer account, we may also apply the preference more broadly where legally required and technically possible.

Cookie Preference Controls

You may be able to manage certain website technologies through the cookie preference tool displayed on our website.

Depending on your region and the options available, you may choose whether to allow:

Analytics cookies
Performance cookies
Functionality cookies
Advertising cookies

Cookies required for essential website functions, account security, fraud prevention, shopping-cart operation, and checkout may remain active because the store may not function properly without them.

Other Privacy Requests

Depending on where you live and applicable law, you may also have the right to request:

Access to personal information
Correction of inaccurate information
Deletion of eligible information
A portable copy of certain information
Information about how data is collected and disclosed
Restriction of certain processing activities

Some information may need to be retained for purposes such as completing orders, maintaining tax records, preventing fraud, resolving disputes, or complying with legal obligations.

We may need to verify your identity before completing a privacy request.